But about 60 years ago, communication scholars refined the model to conform with the findings of psychology and information theory. Download full-text PDF Read full-text. This new Kincaid states that to converge is to come together, to a more common focus or point of Convergence has transformed who uses these media and for what purposes, but it hasn’t eliminated these media. Nico Brown COJO 1030 October 25, 2012 Convergence and Divergence Essay Intentionally or intuitively, we constantly use convergence and divergence in our daily communication routine. The “convergence model,” as it is known, describes communication, not as an event but a process. BASIC COMMUNICATION MODEL According to Adler and Towne (1978), all that ever has been accomplished by humans and all that ever will be accomplished involves communication with others. Recent developments in the methods for communication research. Honolulu, HI: East-West Center. New Media defined New media cannot be defined on black and white or compartmentalize in a very small domain 18). Journal of East and West Studies, 14(1), 89–98. Many social and organizational problems derive from unsatisfactory relationships brought about by inadequate communication between people. ADVERTISEMENTS: This article provides information about the convergence of information and communication technology: Convergence in communication technologies means that different kinds of communication technologies are coming closer to each other. Kincaid, D. L. (1987). Howard Giles, the professor of communication at the University of California, developed the theory which is and according to him is when people try to emphasis or minimize the social difference between the others whom they interact with. Kincaid, D. L. (1985). This form of communication will bring development in each and every sphere today and may be in the future to come. Communication skills consisted of clarifying the message and delivering it in a memorable way. Communication accommodation is a communication theory which emphasis the adjustments that people does while communicating. BizComm The Convergence Model of Communication So why use Kincaid's model? Today is the age of convergence and digitization of all other forms of media into one most powerful of all other forms. During the past few decades of rapid technological advancements the boarders between telecommunications, the Internet and mass media … In the CONVERGENCE MODEL, "communication" is defined as a process in which participants create and share information with one another in order to reach a MUTUAL UNDERSTANDING. While the process itself is automatic; the manner of not doing either does not exist, because one of the two is always being chosen. Lawrence Kincaid proposed the Introduction. Long before the term “convergence” became fashionable among academics, devcom students were already being drilled on Kincaid’s Convergence Model of Communication. The convergence model of communication (East-West Communication Institute Paper No. Key Takeaways Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check e-mail. ... abandoned in favor of a convergence model of communication. ... especially given the face of current communication vehicles and media convergence.
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