As you’ll soon see in these mobile marketing statistics and facts, there’s been a continuous increase in cellular users and, by default, mobile app users across the globe. Nearly every household worldwide owns a smartphone. (, 49% of companies report that increasing customer acquisition is their primary objective. (YouTube, 2019), When people are deciding what video to watch on YouTube, relating to their passions is 3X more important than whether or not the video has a famous actor, and 1.6X more important than whether the video has high-production quality. (HubSpot via Ahrefs and WordStream, 2020), The average cost-per-click (CPC) in the marketing industry is $3.33 and the most expensive marketing industry keyword CPC is $165. (Salesforce, 2018), 58% of U.S. marketers say they share common goals with their sales teams, compared with 49% of marketers in the UK. (Think with Google, 2019), When asked why they haven't used mobile payments so far, 44% of the respondents say they worry about the protection of their personal data. (Jumpshot via Sparktoro, 2019), As of June 2019, 94% of internet searches happen on a Google property. (Campaign Monitor, 2019), Apple iPhone and Gmail are the most popular clients for opening mobile emails. Content marketing statistics inform your strategy and provide insight into the ways other content marketers are solving the pain points of their target audience and generating leads. Online users watch over 500 million hours of video content each day. The paid channels with the highest ROI are Facebook and Google Search advertising. (, In 2019, the number of global email users amounted to 3.9 billion. Besides video, most consumers are attracted to images more than text. Competition for digital marketers is high, and to stay ahead of the game, businesses need the best minds and more resources. Consumers retain more information when they watch videos than when reading text. (Statista, 2018), According to a Hootsuite study across all industries and company sizes, companies tend to publish about 80% of their social media posts (for all their networks) between Monday and Friday, spread evenly across the five days. (Statista, 2020), Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017. Of Snapchat's $1.79 billion global revenue in 2019, $1.07 billion came from North America. As businesses continue to find ways of influencing their consumers’ purchase decisions, the use of Facebook ads remains one of the best ways to achieve this. (EmailToolTester, 2019), In the U.S., 21% of email opens happens between 9 a.m. and noon. (Campaign Monitor, 2019), Mobile readers who open emails a second time from their computer are 65% more likely to click through. (Statitsa, 2019), By using Google Ads for its mobile advertising, Williams Sonoma has seen a 70% increase in mobile sales. (Think with Google, 2019), Over a two-year period, there was a 200%+ growth in mobile searches for “open” + “now” + “near me." Most businesses do not use behavioural data. (Messenger, 2019), There are 300,000 active Messenger bots on the Facebook Messenger platform. (Statista, 2018), According to a survey, 32% of internet users in Africa block ads on their mobile devices at least monthly compared to 21% of European respondents. (Statista, 2019), Improved traffic, lead generation, and growing fan loyalty are among the top reasons why marketers see value in employing social networks in their campaigns. (, 73% of people admit to skimming blog posts while 27% consume them thoroughly. (Animoto, 2019), 43% of survey respondents say that branded video is the most memorable type of content shared by companies.

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